In an interesting idea, American Express has hired 3 bloggers to blog on the Richard Branson speech. 
One of the bloggers summed it up:
‘I’ve been hired, with two other veteran business bloggers (Anita Cambell of Small Business Trends, and Rob May of BusinessPundit) to be a part of the online blogging event….
Following the live event, [...]

Arieanna, from B5 Media, is having some success driving traffic to her site.  In fact, Arieanna is a full-time blogger, working for a dozen companies.  She has some tips on sending traffic to your blog.
-Write 25-40% original content. For some blogs this will mean reading news feeds, as well as other blogs, to catch news [...]

Ask anyone who knows marketing, and they’ll tell you niche marketing is powerful.  But ask Dennis Howlett and he’ll tell you a story that’s almost unbelievable.  It’s a good thing he has the stats to prove his case.
A month ago, my journo pal Dennis Howlett dropped me a note to say he’d started a new [...]

While many of us use news search feeds regularly, most of the online world does not.  However, the average man/woman is now slowly but surely getting acquainted with RSS technology.
Shari Thurow has some tips on optimizing your feed:

Review your robots.txt file or the robots exclusion meta-tags to ensure that you are not preventing search engine [...]

The iPod, and other MP3 players, have earned a place in many people’s gadget collection, and deservedly so.  The ability to playback not only music, but podcasts, audiobooks and now, video makes these handy products indispensable for some.  Unfortunately, no matter how much we like something, we are not given extra hours in which to [...]

From dentists to grocers, more and more small businesses are choosing to market their brand through intimate business blogs.  These business owners understand the importance of keeping their name in front of their customers and prospects as much as possible.  And, compared to print and television, blogging is less expensive and is just as likely [...]