Don’t underestimate the power of grassroots advertising. Just like you and I, the general public is more likely to purchase something that a friend has told them is terrific. Are you making a great product? Do your employees realize just how great it is, or are they only motivated by how much money is in [...]
Using your real name lends credence to your first person account of life in your company. If you won’t endorse your posts, then why should I believe them?
A Panasonic blog is causing controversy because it is ghost written. And, while sometimes controversy can be good, a good marketing campaign doesn’t merely focus on drivign traffic [...]
Upyourbudget.com has designed an innovative way to drive traffic to their blog, a contest and email list. I first heard about the campaign when I saw a headline announcing their first $10K winner.
Like most people in the blogosphere, I simply had to visit the site to find out what they were doing and how [...]
Over the last few days there has been a shouting match online regarding business blogs and where they might be hosted. Some have roundly criticized Six Apart for TypePad’s inability to keep their business blogs online.
But, as I see it, when you are using a personal blogging platform to function on a level it was [...]
While podcasts offer your user an informative listen that can be enjoyed in a variety of places, Vidcasting makes your message visual and engaging. But the two RSS rich media options aren’t mutually exclusive. You don’t have to choose between them.
A successful podcast marketing strategy would be a combination of the two. A popular entertainment [...]
You know that blogging is becoming mainstream when even traditional, long-time politicians start their own blogs. Dennis Hastert, Speaker of the House of Representatives posted the first post to his new blog yesterday.
Speaker Hastert talked about his motivations for blogging and the upcoming plans for the republican party. This first post was content-driven and [...]
A press release announcing the world’s first pharmaceutical podcast just illustrates the point that you don’t have to market to sell something. While that seems odd, and even contradictory, consider that consumers no longer want to be talked at or sold to, rather they want to be the chooser, and if you can educate them, [...]
Having a difficult time organizing the massive amount of data and ideas your company discovers each day? Try internal blogging to manage your corporate knowledge.
… more and more I find internal blogging to be the thing people, especially bosses, really pay attention to. I’m convinced that for every external corporate blog we will find (if we [...]
If you’ve been using Bloglines to read your feeds on your mobile, like I have, you’ll appreciate the addition of several new features, like being able to create a mobile feeds list, so that your graphically heavy feeds and those that don’t need your immediate attention, don’t end up on your mobile device.
Mobile Do you [...]
Sticky content refers to keeping your content in front of the consumer longer than it would be, traditionally. Yahoo has released a button, Save to My Web, that promises to help in this department.
Save to My Web is a simple, sociable button you can add to any and every page of your blog or website. [...]