A BBC article "Ships’ logs uncover past climate" reports that a pioneering research team is scouring a quarter of a million ships logs compiled by sailing ships over three centuries to build up "one of the most accurate pictures yet of daily weather over the oceans." The research aims to find information on climate change. [...]

One of the easiest ways to promote your content is to join the blogging conversations going on in the blogosphere via your own blog. No matter how narrow your niche market, you’re not alone. Just as primary producers form cooperatives to effect volume and target bigger markets, you can join other bloggers to promote your [...]

Around 2000 of Sun Microsystems’ employees are blogging, Computerworld reports in the article "Sun seeks to increase and boost corporate blogging". The company believes it has benefited from this low-cost activity:
Blogs have helped salespeople get in the door of potential clients that in the past had been hard to approach, Bray said. From a [...]

Mention RSS, and the people who’ve heard of Really Simple Syndication automatically think "blog". That’s unfortunate, because you can use RSS in many more ways to develop a coherent marketing and branding strategy than merely blogging.
Think beyond PR and spin, although you should be alert to harmful mentions of your company ANYWHERE and react immediately, [...]

RSS search tools aren’t as efficient as Web search tools.
Chris Sherman’s article "RSS Search Engines" explains:
Although there are literally millions of feeds available, finding those that are appealing and relevant to you isn’t always easy. The major search engines are all dabbling with feed search, but none offer a robust service as yet. And [...]

The fast answer to "how long should our podcast be?" is: as long as it needs to be.
The article "IBM reaches shareholders through podcasts" notes:
The two that IBM posted in August were downloaded 10,000 times, Edwards said. The company plans to post a couple a month for the next year. But they will be [...]

From a Clickz article:
Immediate features that differentiate RSS (and perhaps IM and blogging) is the fact it’s opt-in. These communications channels place control in the hands of users. Rather than providing an open, catch-all bucket for data (like e-mail), RSS provides a direct link that can’t be spammed and (most important) a timely channel that’s [...]

The Guardian article "Access denied" describes the monetization of the Internet, and includes the appealing story of a homeless man who started a blog:
Jamie’s Big Voice gets readers from around the world, sometimes in their hundreds, sometimes in their thousands. He was invited to a party in Westminster where the Speaker of the House of [...]

Yes, keywords are important to your business blogging success. (For more on keywords, read: "How To Create Blog Success : Improve Search Engine Rankings".)
But the sad fact is, no matter how crammed with keywords your blog items, no one will read them if they’re not valuable.
How do you add value?
Tell your readers something they don’t [...]