"RSS Works: Hard Metrics To Prove It" offers fascinating metrics on RSS marketing, including:
The most interesting piece of data is the 23% average CTR (click-through rate) from feed to site within last 48 hours, which proves that RSS works in terms of getting readers from the outbout message to the site. RSS users are [...]
Business Week Online’s article: "It’s A Whole New Web" notes:
… even software king Microsoft Corp. (MSFT ) is seeing core franchises such as its Office software attacked by Web mail services, wikis, and JotSpot Inc.’s do-it-yourself software tools, which let you quickly create customized mini-programs such as a shared to-do list for a corporate department. [...]
It used to be easy to ignore customer complaints, when the only weapons unhappy customers had were letters, phone calls, and faxes. Today one unhappy customer can tell his story on his blog, and before many hours have passed the story has blossomed around the blogosphere, poisoning your company’s reputation.
Podcasts let you respond, at length. [...]
Who’s talking about you, and what are they saying? "Ten Ideas for Corporate RSS Feeds" suggests:
Capture and publish the buzz. By setting up an RSS feed that captures and publishes everything that is being said about your organization online, you can keep your audiences up to date on the buzz in an automated, easy-to-manage manner. [...]
It’s well known that Google penalizes gratuitous links, so it’s vital that you think before linking. Ask yourself whether the link adds value to your blog, or to an individual blog post.
Good answers to common queries on linking here from search engine staffers. Matt Cutts from Google said, in response to a question on reciprocal [...]
The article "Blogs can help boost a career or sink it" reports:
For businesses, blogs and other forms of personal Internet communication constitute a new frontier fraught with promise and peril. On the one hand, companies are scrambling to use them as a recruiting and marketing tool, and are encouraging some employees to blog. On the [...]
Google has added a blog-specific search engine and Microsoft Vista promises XML/ RSS throughout the new version of Microsoft Office, so RSS for business is about to become mainstream in a huge way.
For marketers, this provides a fantastic opportunity: a way to build brands without spending millions in advertising. However, it also promises a challenge: [...]
According to ZDNet’s article "Microsoft gives RSS a big bear hug" RSS 2.0 will be pervasive in Microsoft Vista and across all Microsoft applications, so:
Businesses will be quickly able to use RSS to link their cross-organizational activities — first for informational purposes, but quickly elevating, I forecast, to process-level and potentially workflow efficiencies. There will [...]
When you’re considering adding podcasting to your marketing mix, don’t get hung up on the technology. While you’re experimenting, focus on the content of your podcast. If you’re creating MP3s, voice notes, dictation, or indeed recording audio in any format, you can create a podcast. Add the audio file to your Web site, and offer [...]