It’s vital to ensure that you integrate RSS into your entire marketing mix – don’t forget offline marketing strategies should include mention of your company’s RSS feeds and fresh content.
Send out leaflets advertising your RSS feeds with each product you send to your customers. Include a story on RSS in your newsletter.
Develop a media campaign [...]

If you’re new to blogging, you may be anxious about the legal ramifications. Could you or your company get sued?
Legal Issues of blogging asks:
Is it necessary to run every blog post past your legal department?No, hardly.  You don’t need a lawyer to review every phone call, or every brochure, so they don’t need to review [...]

Local bloggers joining together can make an attractive venue for advertisers. A MSNBC article, "Conference aims to polish GSO’s blogging reputation" says:
Several Triad companies are using blogs as marketing and communications tools. And one entrepreneur has even begun to construct a business built around blogs and other reader- contributed content.Roch Smith Jr., along with partner [...]

The Noone Group RSS Newsreader is available free in various versions. You can talk to the company to develop your own branded news reader that you can give away to your customers. The newsreader offers an excellent set of features, including a large selection of feeds, and a news-view so you can quickly scan the [...]