Excellent advice —
Blog entries are disposable. It’s good to write a coherent and well-thought-out blog entry, but don’t worry about it being a Pulitzer prize-winning article. Trust me, it won’t be. If you’re uptight when you’re blogging, your entry may end up sounding dry and uninspiring. Many people see blogs as a form of conversation, [...]

When you blog, you’re having a conversation with your customers. Blog about your upcoming products. Describe the products, and ask your readers to help you to make them better.
When you blog about your new products, not only do you get customer feedback and invaluable (free) consumer research before a product is launched, but you also [...]