How do you encourage your people to blog, while ensuring that confidential information stays confidential? Ideally, you provide a company blogging policy. BL Ochman offers links to Sun and IBM’s blogging policies.
Sun says:
Don’t Tell Secrets Common sense at work here; it’s perfectly OK to talk about your work and have a dialog with the community, [...]

The New York Times advertises a link to its RSS feeds prominently on the bottom of the newspaper’s home page, with both a text link and an orange RSS button. The text link leads to an RSS signup page.
As soon as you create your first RSS feed, you should do the same. Create links and [...]