The Fast Company article "It’s a Blog World After All" reports that uber-blogger, Microsoft’s Robert Scoble, describes himself as a "technical evangelist".
That’s a broad description, but it’s an excellent one. The article notes:
Corporate America is jumping onto the blogwagon for many of the same reasons all those journalists, brooding teenagers, and presidential campaigners are already [...]

"RSS Works: Hard Metrics To Prove It" offers fascinating metrics on RSS marketing, including:
The most interesting piece of data is the 23% average CTR (click-through rate) from feed to site within last 48 hours, which proves that RSS works in terms of getting readers from the outbout message to the site. RSS users are [...]

Business Week Online’s article: "It’s A Whole New Web" notes:
… even software king Microsoft Corp. (MSFT ) is seeing core franchises such as its Office software attacked by Web mail services, wikis, and JotSpot Inc.’s do-it-yourself software tools, which let you quickly create customized mini-programs such as a shared to-do list for a corporate department. [...]