The article "Blogs can help boost a career or sink it" reports:
For businesses, blogs and other forms of personal Internet communication constitute a new frontier fraught with promise and peril. On the one hand, companies are scrambling to use them as a recruiting and marketing tool, and are encouraging some employees to blog. On the [...]

Google has added a blog-specific search engine and Microsoft Vista promises XML/ RSS throughout the new version of Microsoft Office, so RSS for business is about to become mainstream in a huge way.
For marketers, this provides a fantastic opportunity: a way to build brands without spending millions in advertising. However, it also promises a challenge: [...]