According to ZDNet’s article "Microsoft gives RSS a big bear hug" RSS 2.0 will be pervasive in Microsoft Vista and across all Microsoft applications, so:
Businesses will be quickly able to use RSS to link their cross-organizational activities — first for informational purposes, but quickly elevating, I forecast, to process-level and potentially workflow efficiencies. There will [...]

When you’re considering adding podcasting to your marketing mix, don’t get hung up on the technology. While you’re experimenting, focus on the content of your podcast.  If you’re creating MP3s, voice notes, dictation, or indeed recording audio in any format, you can create a podcast. Add the audio file to your Web site, and offer [...]