Yes, keywords are important to your business blogging success. (For more on keywords, read: "How To Create Blog Success : Improve Search Engine Rankings".)
But the sad fact is, no matter how crammed with keywords your blog items, no one will read them if they’re not valuable.
How do you add value?
Tell your readers something they don’t [...]

The easiest way to get comfortable with it is to use an RSS reader, and experience what other people are doing with the technology. Then, as soon as you feel comfortable, start creating your own marketing feeds.
"Real-Life RSS Marketing" discusses many ways in which you can use RSS marketing in your industry, including Branded Content [...]