Setting up some free PubSub subscriptions helps you to gather hot information and keeps you abreast of your competitors. And you can have that news delivered to your email Inbox, or to an RSS reader.
Your PubSub subscriptions can track information in a number of channels, including weblogs, SEC/ EDGAR filings, press releases and newsgroup posts.
When [...]

RSS and blogs turn you into an instant publisher, and this gives you the opportunity to  look at your company’s knowledge base in a new way. Because the technology is so new, you can use the technology to achieve any goals and target any audiences you choose.
Consider using RSS to create two primary content channels: [...]

Why develop a public blog for your company?
Because humanizes you. Microsoft’s Robert Scoble, an enthusiastic blogger, doesn’t speak for Microsoft. However, he represents a voice for Microsoft which isn’t a marketing sales pitch or PR spin. Before Scoble, Microsoft’s customers saw Microsoft the corporation: when they read Scoble, they realize that Microsoft is an [...]