To get attention online, prepare to be creative. Wacky creativity gets attention and links. For example, the "Steve Rubel BW picture caption competition" was promoted in BusinessWeek Online, and has been widely referenced by bloggers.
What’s wacky? Check out the eBay Pulse. This eBay site regularly features wackiness in its Most Watched section. On the Pulse, [...]

If they don’t, you should teach them. World Information Review’s article "One in 10 visitors to blog sites uses RSS" explains that:
More than one in 10 visitors to weblog sites who claim to read weblogs (blogs) regularly or occasionally use Really Simple Syndication (RSS) to sort through the increasing number of blogs available, research published [...]

Laurie Sullivan writes in an article in Information Week, "Finding Profits In Podcasting":
Oracle is among the latest companies to embrace podcasting, which is the act of publishing digital-audio broadcasts to MP3 players such as Apple Computer’s iPod and the Dell Jukebox via the Internet.
Oracle, which began offering podcasts from its Web site in May, [...]

How many projects are on your back-burner? Most of these projects will never come back to life. They withered because of a lack of direction and attention.
RSS offers a completely new way to manage a company project. Start a private blogsite for the members of the project team, and offer email RSS feeds. Let [...]