When you first develop your blog, developing a readership takes time. The easiest way to increase your readership is to blog to schedule. Decide how many blog posts you will make each month, and keep to that schedule.
Other bloggers can help build your readership too.
"Attack of the Blog Tips Part II" suggests:
Getting other bloggers [...]
In a competitive market, the market leaders pick all the low-hanging fruit and make it difficult for newcomers to get established. However, if you target a niche within an overall market demographic, you can successfully compete within this niche.
For example, pet owners are a wide demographic. New puppy owners are a niche within this [...]
If you’re tired of explaining what RSS is, and what the benefits are, relax. "Learning to Love RSS" notes:
… although only a minuscule number understand RSS, an increasing number of people may be enjoying its benefits without realizing it. Thirty percent of magazine Web sites provide RSS feeds. Jupiter reports that 30% of large companies [...]
But it’s not easy, Wired reports:
One of the biggest challenges, says Bourquin, is that most potential sponsors don’t even know what a podcast is. "I’ve learned not to go in and say, ‘We have a podcast and you should advertise,’ because their eyes will glaze over," said Bourquin. "Instead, say, ‘We’ve got this online radio [...]
It’s vital to ensure that you integrate RSS into your entire marketing mix – don’t forget offline marketing strategies should include mention of your company’s RSS feeds and fresh content.
Send out leaflets advertising your RSS feeds with each product you send to your customers. Include a story on RSS in your newsletter.
Develop a media campaign [...]
If you’re new to blogging, you may be anxious about the legal ramifications. Could you or your company get sued?
Legal Issues of blogging asks:
Is it necessary to run every blog post past your legal department?No, hardly. You don’t need a lawyer to review every phone call, or every brochure, so they don’t need to review [...]
Local bloggers joining together can make an attractive venue for advertisers. A MSNBC article, "Conference aims to polish GSO’s blogging reputation" says:
Several Triad companies are using blogs as marketing and communications tools. And one entrepreneur has even begun to construct a business built around blogs and other reader- contributed content.Roch Smith Jr., along with partner [...]
The Noone Group RSS Newsreader is available free in various versions. You can talk to the company to develop your own branded news reader that you can give away to your customers. The newsreader offers an excellent set of features, including a large selection of feeds, and a news-view so you can quickly scan the [...]
You give them something that they will pay for. This sounds obvious, and it is, but it’s easy to miss the obvious.
Subscription Best Practices suggests:
Lock up the best parts of a site and you’ll get more subscriptions. How many more depends on the site, the readership and the title. Fortune, with its archive of definitive [...]
NevOn reports that BMW is launching a series of podcasts during the Frankfurt Motor Show, and says:
BMW certainly have leaped into the podcasting arena in a big way with this podcast series. From listening to a couple of the podcasts it’s clear that BMW have carefully thought through and planned their approach to communication with [...]
