Archive for August, 2005

Educating Your Customers About RSS

Monday, August 29th, 2005

RSS feeds subscription is one of the biggest mysteries surrounding business
blogging. That makes since because it’s one aspect of a blog that isn’t
“natural” to us.
If you follow the, admittedly correct, line of reasoning that there’s little
ostensible difference between a blog and a piece of content on a web page, then
building an online audience should make [...]

Give Me Raving Fans Any Day

Tuesday, August 16th, 2005

Okay, there are many advantages to business blogging (and each should be its
on reason for why your company should start a blog, in case you haven’t):
increased search visibility, extended brand awareness, easy content syndicate
and distribution, proven publicity building, etc.
All of those are great reasons to start blogging, and we recommend our
clients blog for each and [...]

Podcasting Where No One Has Before

Monday, August 8th, 2005

The Discovery mission is making history on many different fronts. In addition
to be the space flight on the success of which the future of NASA’s shuttle
program now rests, and aside from the historic underbelly spacewalk that happened late last week,
Discovery is the origin of the first podcast from Space.
“Hello, this is Mission Specialist Number 2 [...]

Is Your Brand A Dialogue?

Friday, August 5th, 2005

Recently I was searching through online archives of blogging-related events,
and I came across a post at the Global PR Blog Week 1.0 website. Written just
more than a year ago, the post offers interesting insight into a relatively
early response to burgeoning business blogging phenomenon.
The gist of the post is that blogging just might usurp traditional branding
techniques, [...]