Archive for July 14th, 2005

Business Blogging is Effective. But Podcasting has the potential to be even more so.

Thursday, July 14th, 2005

It has been said that podcasting is where blogs and radio intersect. It is a commonly known fact that business blogs can be highly effective. The next step in this process is having a business podcast either for internal or external messaging of your content, products,services, news updates ect.
When traditional business publications such as Fortune, [...]

Every Marketing and Brand Manager Needs to Read This Podcasting White Paper

Thursday, July 14th, 2005

So you want to try to get your head around podcasting and how it can help in your marketing and branding tasks?
What You Don’t Know About Podcasting Could Hurt Your Business: How to Leverage & Benefit from this New Media Technology.
Well, the best thing you can do is read this whitepaper that will [...]

Should Corporations use RSS and Podcasting as a Communication Tool? YES.

Thursday, July 14th, 2005

Corporations should investigate the opportunities to use both RSS and podcasting as communication tools.
Podcasting is a way to deliver audio ( via RSS ) to your local and remote employees and allow the listeners of the podcast audio to  "time shift" the audio content and listen to it at a time that is effective for them.
Rather [...]

Why Content Publishers Should Use RSS and Syndication

Thursday, July 14th, 2005

There are many reasons to provide your content in an RSS or XML format. If you publish information and content that you want to spread and gain visibility with you should provide your information in a format other than HTML.
The 5 benefits of creating an RSS feeds include:

RSS is a powerful and cost effective way of [...]