In the last article in this section, my fellow blogger JL Reid wrote:
The main goal you should have in mind, when business blogging, is opening your brand. You should want to make it more accessible by giving it an accessible voice.

That opens the door to the obvious question - how can I leverage the power [...]

Would you rather buy cookies from RC Cookie Inc., or a cute little girl scout?
The girl scout is the overwhelming choice of chocolate chip cookie lovers all over the United States. I couldn’t even tell you the name of the company that puts together the girl scout cookie formula, and had to make RC Cookie [...]