Archive for June, 2005

FeedBurner and What It Does

Tuesday, June 14th, 2005

If you’re currently a feed publisher, chances are, you’re familiar with the bandwidth increase that occurs every time your audience reads the latest update to your feed that for some webmasters lead to the possibility of exceeding monthly bandwidth limitations. There’s an easy solution.
Burn your feed with FeedBurner. They’re happy to take the burden off [...]

“Podcast” in Technorati’s Most Popular Searches

Friday, June 10th, 2005

While I was perusing Technorati’s new beta I happened to take a look at the most popular terms, which you can find on their public beta list. It changes on a daily basis.
It’s of interest to note that their number one search today is "podcast". And this term frequently makes their top ten list.
Some quick [...]

Using A Multi-Pronged Solution to Site Promotion

Friday, June 10th, 2005

How a Multi-Faceted Approach to Site Promotion Can Secure Your Search Engine PositionsIn a recent article on site promotion, I talked about why using only one site promotion technique is a short-term solution. Now I’m going to illustrate why site promotion is multi-faceted, and show an example of how these techniques can build on one another [...]

How Business Blogging Can Bring An Increase In Search Rankings

Friday, June 10th, 2005

Increase Traffic to Your Blog from Search Engines - The Top 4 Tips
Blogs already have optimized site architecture. Most are set up with a clear navigation, where every page is set up to link back to the other main pages.
They also have the inherent potential to be well-linked.
If you haven’t already submitted to blog [...]

How Business Blogging Can Cause An Increase In Sales

Friday, June 10th, 2005

One of the many side-effects of successful blogging can be, and often is, an increase in sales. This occurs for a myriad of reasons, four of which I’ve listed below. 
First, as you begin to consistently give your prospects information they can use, they return for updates on a regular basis. As they begin to see you [...]

Successful Business Blogging :: The Effects and Side Effects

Friday, June 10th, 2005

Before you enter the wonderful world of blogging, you will want to consider what the purpose of a business blog is, and how fulfilling that purpose will help your business.
Almost all of us know why we’re supposed to start blogging… to get more visitors, more targeted traffic, and better search engine results.
But once [...]

Bad News for E-mail Marketers: Do You Need More Reasons for RSS?

Thursday, June 9th, 2005

As noted many times before, e-mail marketing is becoming increasingly
difficult due to spam filters that usually don’t stop just at filtering out
unwanted e-mail but also e-mail we subscribe to.
The latest MarketingSherpa
article, based on a study conducted by Pivotal Veracity, paints
an incredibly worrying picture, with even 18% of all transactional e-mail
(welcome messages, confirmation e-mails etc.) being [...]

RSS and Blogging for Real Estate Power

Wednesday, June 8th, 2005

The Inside Realestate
Journal is a realestate blog by a highly successful realtor, John Mudd.
A blog is basically an online journal, composed of short but frequent
postings in which the author shares his insights on a specific topic, his advice
and his experience. All of this leads to greater recognition for the author,
improves his name, generates media [...]

RSS For Internal Communications: Pilot Test with 200 Employees

Tuesday, June 7th, 2005

Shel Holtz shares that the Amsterdam-based ING Groep got the
early lead in using RSS for internal communications when it launched a pilot
test with 200 employees early this year.
"According to the article, the employees are receiving a broad range
of information, from benefits updates to new-hire announcements. If the
experiment goes well-and why shouldn’t it?-RSS will roll [...]