It’s a question that has been piercing the consciousness of web property owners since the beginning of Internet time.
"How do I get My Site into the Major Search Engines?"
To answer this question, I’ll have to go into a series of posts explaining what is largely misunderstood about this process, as well as many [...]
While it’s true that you can get a little personal in a business blog, and blog writing is normally done in a familiar person-to-person intimate voice, there is an important distinction to be made between a personal blog and a business blog.
Some business bloggers run by micro-businesses made up of one or two people, [...]
File this one under “the intersection of RSS and search engine
placement”.
With its new sitemap service, Google has given webmasters, and SEO firms, an
unparalleled amount of control over how websites are indexed.
As explained on its website, Google Sitemaps are lists
of urls from a website. Using specific XML tagging a webmaster can list
the pages of a site, [...]
This little item came across my desk, “The Art of Business
Blog Writing,” and I was immediately enticed.
As I’ve consulted and written for clients’ websites, I’ve noticed one
question has come up in conversations more often than any other. “I don’t
know what to write. How do you come up with ideas for content?”
The question is usually sprung when [...]
What is a Blog?
Though Merriam-Webster seems to be catching up to times by making the word "blog" the word of the year for 2004 (due to being the most looked up word at its site), the definition you will find at their site is incomplete.
According to them, a blog is "a Web site that contains [...]
Your employees are most definitely one of your key target audiences.
You need to motivate them.
You need to provide them with specific information pertaining to their work.
You need to educate them.
You need to integrate them in to the company and make them feel part of the community.
You need to build their [...]
Getting your content delivered to end-users is the first requirement for communicating with them, selling to them and building lasting relationships with them. If your content is not getting delivered, as is often the case with e-mail, a large part of your internet publishing efforts is wasted.
Direct marketing, direct selling, relationship marketing, public relations [...]
If you’re currently a feed publisher, chances are, you’re familiar with the bandwidth increase that occurs every time your audience reads the latest update to your feed that for some webmasters lead to the possibility of exceeding monthly bandwidth limitations. There’s an easy solution.
Burn your feed with FeedBurner. They’re happy to take the burden off [...]
While I was perusing Technorati’s new beta I happened to take a look at the most popular terms, which you can find on their public beta list. It changes on a daily basis.
It’s of interest to note that their number one search today is "podcast". And this term frequently makes their top ten list.
Some quick [...]