Reaching your target market is getting increasingly difficult. Users are getting savvier and can get information from many sources. You need to embrace this medium as an additional and very powerful way to reach your market. Users are wanting information when they want it, how they want it, and in the format they want. The [...]

Wondering about this whole "podcasting" thing? Thinking about using it to
market your products and services?
For once, politicians might just be a
few steps ahead of you.
The Pennsylvania state GOP announced on its website that it’s
launching a weekly podcast. State Senate Majority Leader David J. Brightbill is
heading this initiative.
Here’s a statement from Brightbill’s chief of
staff, Erik [...]