Marketing with branded RSS readers is one of these most recent RSS marketing trends.
While the topic of branded RSS readers is actually not so new, it received much fuel recently as NewsGator announced the launch of their NewsGator Media Platform, a “Private Label RSS Service for Media Companies”, to give media companies a branded [...]

Contrary to general opinion, RSS meets the needs of even the most demanding direct marketer, actually providing most of what e-mail marketing does. Most direct marketing reasons against RSS are in fact the result of inadequate understanding of RSS by most marketers.
Scheduled and autoresponder messagesThere are already a few services and software packages on the [...]