Your employees are most definitely one of your key target audiences.

You need to motivate them.
You need to provide them with specific information pertaining to their work.
You need to educate them.
You need to integrate them in to the company and make them feel part of the community.
You need to build their [...]

Getting your content delivered to end-users is the first requirement for communicating with them, selling to them and building lasting relationships with them. If your content is not getting delivered, as is often the case with e-mail, a large part of your internet publishing efforts is wasted.
Direct marketing, direct selling, relationship marketing, public relations [...]

If you’re currently a feed publisher, chances are, you’re familiar with the bandwidth increase that occurs every time your audience reads the latest update to your feed that for some webmasters lead to the possibility of exceeding monthly bandwidth limitations. There’s an easy solution.
Burn your feed with FeedBurner. They’re happy to take the burden off [...]