As noted many times before, e-mail marketing is becoming increasingly
difficult due to spam filters that usually don’t stop just at filtering out
unwanted e-mail but also e-mail we subscribe to.
The latest MarketingSherpa
article, based on a study conducted by Pivotal Veracity, paints
an incredibly worrying picture, with even 18% of all transactional e-mail
(welcome messages, confirmation e-mails etc.) being [...]