Archive for June 6th, 2005

Using RSS as an Internal Communications System

Monday, June 6th, 2005

There are almost limitless opportunities for using RSS as a channel for
internal communications.
To give you just an idea of what we’re talking about, we’ll start with three
very basic and different examples of exactly how RSS can be applied to your
every day corporate life.

Mission Critical Mass Updates and NoticesOne company
uses RSS feeds as a security [...]

The Podcasting Business Model: Interview with Michael Dunn

Monday, June 6th, 2005

Is there a business case for podcasting? What is it?
Will people pay for podcasts?
What will that mean for audio quality?
What’s the Podcasting Specification Working Group?
Michael Dunn, the expert podcaster, gives some of
his views on the business of podcasting.
[The interview was recorded live at the Syndicate conference, so be warned
that audio quality is not the best]
Click
here [...]

The Marketing Power of RSS: A Brief Introduction

Monday, June 6th, 2005

E-mail marketing and publishing, search engine marketing and optimization,
business blogging, internet advertising, digital public relations, branding,
e-commerce and others … all key elements of a strong marketing mix.
And yet each of these is often regarded nearly as a separate entity, being
driven by different corporate roles and having its own proprietary set of
internet tools.
True, there are some [...]