What, your customers aren’t into podcasting?  Don’t
worry because a recent study by The Diffusion Group
estimates that the podcasting audience will grow to roughly 60 million people by
2010.
I personally believe that number is a conservative, especially when you
consider how competitive the mp3 consumer electronics market has recently
become. 
True, podcasts are mainly accessed through a PC, but [...]

While RSS does provide a number of benefits when used for each individual marketing function, best results are achieved when it is fully integrated in your internet marketing strategy. In more simpler terms — when you use it to power most of your marketing online.
The key point is that RSS makes various marketing functions work [...]

In Leading Them Down "The Garden Path" we discussed some of the ways that you can set up specific pages at your site to address a particular traffic campaign you have set up.
Towards the end of the article I alluded to the fact that business blogs have the potential to help you convert visitors to [...]

People are busy.
They won’t always feel like they have time to read your whole site. Most people skim the Net, they don’t read it avidly as often as we’d all like to think when we’re creating our entralling content.
So how can you make this fact work to your advantage?
In every traffic campaign you [...]

Klip?
You have probably noticed the links at the top of each page, giving you several options in subscribing to each blog.
Most avid blog fans know what RSS and Atom are. But what is klip?
A "klip" refers to the data source files that Serence’s free KlipFolio program monitors for changes. Using KlipFolio, Windows users [...]

Reaching your target market is getting increasingly difficult. Users are getting savvier and can get information from many sources. You need to embrace this medium as an additional and very powerful way to reach your market. Users are wanting information when they want it, how they want it, and in the format they want. The [...]

Wondering about this whole "podcasting" thing? Thinking about using it to
market your products and services?
For once, politicians might just be a
few steps ahead of you.
The Pennsylvania state GOP announced on its website that it’s
launching a weekly podcast. State Senate Majority Leader David J. Brightbill is
heading this initiative.
Here’s a statement from Brightbill’s chief of
staff, Erik [...]

Marketing with branded RSS readers is one of these most recent RSS marketing trends.
While the topic of branded RSS readers is actually not so new, it received much fuel recently as NewsGator announced the launch of their NewsGator Media Platform, a “Private Label RSS Service for Media Companies”, to give media companies a branded [...]

Contrary to general opinion, RSS meets the needs of even the most demanding direct marketer, actually providing most of what e-mail marketing does. Most direct marketing reasons against RSS are in fact the result of inadequate understanding of RSS by most marketers.
Scheduled and autoresponder messagesThere are already a few services and software packages on the [...]