For the tourism industry, what Philadelphia has done with its podcast marketing is sheer genius. Offering audio podcast tours of the city, allowing sight-seers to choose what to listen to and learn about the city’s landmarks. This can also be applied to a variety of other industries. It is possible to offer an audio or video podcast tour of your work location, do a "day in the life" tour of someone on your company, or offer an inside look at how you make products or produce services. Such tours can be interesting and draw people to your Web site. And, to make it even better, podcast marketing is easily distributed using RSS technology, so it is possible to reach more people.