One of the most convenient uses for podcast communications is the use of podcasting for training purposes. The insurance industry is now using podcast marketing for advertising and branding purposes, as well as to help train insurers in using the latest new media techniques for more effective advertising and brand marketing. Podcast marketing is convenient because it has a low overhead, and because podcasts are relatively easy to make. Nearly anyone can create a podcast, and once created, they are easy to distribute. Podcast marketing or training files can be posted on a Web site, and they can also be distributed using RSS technology, ensuring a wider reach. As part of an integrated marketing plan, RSS and podcast marketing can help insurance agents — as well as nearly anyone in a wide variety of industries — more effectively reach a wider audience.