An article geared toward the hospitality industry encourages RSS, podcasting, and blogging all as low-cost solutions to image-boosting marketing. Each method is stated as being one to consider for hospitality businesses who need promotional direction. According to the article on Hospitality.net, RSS, podcasting, and blogging can be used to increase publicity to target audiences, a strategy necessary in any industry.

The attention showed to RSS and its modern marketing sidekicks demonstrates the technology’s capability to increase promotion in a cost-efficient way. Many corporate leaders new to the marketing technology scene are easily overwhelmed by the thought that “technology” means complication or expense. Fortunately, RSS, podcasting, and blogging are neither. They are methods for the marketing department that needs solid promotional outlets proven to generate strong sales leads. It works for hospitality, and it can work for your company as well.