One of the latest content promotion strategies is viral marketing. This is basically a combination of word of mouth marketing with the Internet. You can use RSS feeds and blogging technology to spread your brand image across the Internet quickly. Fairfield County Business Journal reports:

“At companies with less than 100 people, 21 percent are planning to do a viral marketing campaign,” said Emily Riley, advertising analyst at New York City-based Jupiter Research. That number rises to 31 percent for companies who have more than 1,000 employees. Jupiter Research was prompted to conduct the study because of concern some companies expressed in putting their brand’s image in consumer’s hands. The study looks at how the strategy is used for optimum results. “At companies with less than 100 people, 21percent are planning to do a viral marketing campaign,”said Emily Riley, advertising analyst at New York City-based Jupiter Research. That number rises to 31 percent for companies who have more than 1,000 employees. Jupiter Research was prompted to conduct the study because of concern some companies expressed in putting their brand’s image in consumer’s hands. The study looks at how the strategy is used for optimum results.“Advertisers need to prepare to offer more information through the Web. They should have a presence through search engines, as well as mention the viral marketing campaign on their home page. It is most effective when you combine a physical event with an Internet presence,” Riley said.“Advertisers need to prepare to offer more information through the Web. They should have a presence through search engines, as well as mention the viral marketing campaign on their home page. It is most effective when you combine a physical event with an Internet presence,”Riley said.