Learning how to use all the new online marketing technology can be daunting. However, Capture the Conversation is a new Web site devoted to teaching the basics of the latest Internet marketing tools. Teaching about blogging and RSS technology, as well as social tagging and bookmarking and blog search engines are the goals of this newly-launched Web site. The idea is to help professionals learn how to use conversational marketing on the Internet, and understand how to integrate new media into their marketing campaigns in order to make them more successful.