It’s a guarantee that Apple is feeling ecstatic that its relatively recent iPod device is suddenly the savior of two of the most notable automobile manufacturers, Ford and GM. Both car companies are integrating iTunes software and iPod capabilities into their production lines for a stab at savvy car buyers. It’s no secret that the auto world has been staggering. Poor publicity and gas prices are just two of the hits automobile corporations have suffered recently.

iPod technology, a far newer innovation, is being counted on to boost sales of long-established vehicle lines. An irony that proves the promotional potency of new technology. There’s just something to devices like the iPod and their RSS, podcasting, and networking capabilities.