When creating content for your business blog or Web site, it is important to consider content strategy. After all, how you present your content, as well as what you present, will have an impact on how many people are drawn to your business Web site. A good content promotion strategy is also a marketing tool. Think beyond the product or service that you offer, and find ways to encourage people to actually contact you –  getting on your email list or subscribing to your RSS feed. Here are some things to think about when formulating a content promotion strategy that can be used as a marketing tool:

• Is the content consistent with the rest of your brand image?
• Can what you are writing expand your revenues?
• Will your reach be extended? (RSS technology can help with distribution.)
• Does the content you are using relate to your brand?
• Is the content interesting and engaging?
• Do you include clear calls to action and ways to contact your company?