B2B Blogging on the Rise
B2B blogging is gaining in importance, according to new research. B2B blogging is making strides in moving from something that people just read, to something that actually influences buying behavior. By taking advantage of blogging and RSS technology, you can distribute a B2B blog to important clients, as well as create a way for new clients to find you online. Here is what BtoB Online reports about B2B blogging:
According to the KnowledgeStorm/McCann survey, 53% of respondents said
blogs influence their purchase decisions. That influence looms even
larger over regular blog users. Of the respondents who said they read
blogs daily, nearly 69% said blogs influenced their purchase behavior…
blogs influence their purchase decisions. That influence looms even
larger over regular blog users. Of the respondents who said they read
blogs daily, nearly 69% said blogs influenced their purchase behavior…
More key findings from the blog survey:
-
Nearly half (49.8%) of the respondents said they comment on or contribute to blogs at least once a month;
-
70% said that they "recommend or pass along content from blogs to co-workers and colleagues" at least once a month;
-
59% said they were "somewhat" or "very" familiar with RSS
technology, which lets users subscribe to blogs and other online
content. Only 31% said they subscribe to RSS feeds or use a RSS reader
to access content.
Tags: B2B-blog, B2B-blogging, blogging-technology, BtoB-Online, rss-technology