A daily video podcast distributor decides two hosts are better than one for its entertainment show. As articled in Podcasting News, The Public Eye is making changes to its daily video that can be distributed through the Internet, video podcast devices, and RSS technology. The reason for the switch is viewers requested more humor in the syndication to go along with the news updates and entertainment segments.

This is the type of RSS technology and humor combination that is prevalent in today’s marketing devices. Viewers are purchasing relatively expensive devices to be able to download podcasts, RSS feeds, and video podcasts and with that comes a sense of ownership of the content available. Audiences of marketing messages sent via RSS and podcasts are communicating that they will be the deciders of what to accept and what to decline in a download. This is a level of power audiences haven’t had over television and radio advertising. Those formats have only offered commercials created by marketing directors with much less involved customer feedback. The recipe for RSS success is obvious for a corporate marketing department utilizing the tools for syndication. Technology plus a good dose of humor gives viewers a desire to download.