Regular postings on your business blog, which are also distributed through RSS feeds, can be great marketing tools. However, it is important to note that you can cause damage if you are not careful about what goes up on your business blog. While images can add to the visibility and searchability of your business blog, offensive images can cause problems you might not want. And divulging personal information about your employees, or blogging about non-business-related items can ruin your credibility as a professional expert. So, carefully think about what you want to post, and make sure that you are using blogging and RSS technology to its fullest advantage.