Today’s marketer is confronted with the effects of a melting-pot society more than ever before. Hispanic immigration has produced a strong second in consumer buying of American goods. Along with English-based promotion for an American culture (diverse enough in and of itself) many companies are raising an eyebrow at the idea of Spanish-based advertising that promotes to the Hispanic community.

Much of the Hispanic population is a step behind in owning gadgets and devices appropriate for podcast, vidcast, and other handheld device promotion, but their presence online is felt. RSS feeds, blogs, and Internet streaming are likely to make a promotional impact when used adjacent to Hispanic business and entertainment sites. Promoting to the Hispanic community through online marketing technology could significantly increase your marketing reach. W

atch for a rise in Hispanic ownership of handheld devices soon as the younger generations of this group are picking up on trends and will soon be fair game for Spanish-based campaigns that parallel the already popularized English podcasts and vidcasts. The Hispanic community contains a significant level of buying power. Cross-cultural content promotion is as important as any other marketing strategy.