Email marketing is becoming fraught with problems. Increasingly sensitive spam filters can block your legitimate email messages. This is where RSS technology comes in. Using direct-to-broadcast RSS marketing, your clients can be kept abreast of your corporate happenings with a little help from RSS communications tools. Joe Dysart points out how helpful RSS technology can be when it comes to marketing:

Many companies have grown so frustrated with overly aggressive spam filters, they’re bypassing e-mail altogether and reaching current and potential clients in other ways. One method gaining popularity is direct-to-desktop broadcasters, which use RSS (Really Simple Syndication) to create a direct communications link between company and a recipient’s PC….

In reality, the tiny program they’re using is actually a mini-RSS Reader, similar to dozens of other free RSS Readers that are already available on the Web. The difference is the mini-RSS Reader provided by these programs is branded with your company’s name. The good news here is you won’t need to understand how RSS works to use direct-to-desktop software. Once installed, all you’ll need to do is cut-and-paste a message into the broadcast end of the program on your PC, click "send" and you’re done.