Distributing Your Video Podcast Marketing

One of the growing marketing methods is video podcasting. Creating videos for online consumers can be a fun way to draw attention to your business. But how do you distribute your video podcast marketing? As Heidi Cohen points out, there are plenty of ways to get your video podcasting noticed on the Internet:

  • Using RSS technology to distribute your video podcast marketing can help you get noticed onlineConsumer driven video Web sites like MySpace and YouTube offer excellent opportunities. Create a profile for your company and post video podcasts.
  • If you have a "buzzworthy" video, take advantage of viral marketing techniques and word of mouth.
  • Make use of mobile video distribution channels so that people can view video on their PDAs, cell phones and iPods.
  • Post the video podcast permanently on your company Web site.
  • Use searchable tags and text to identify your video podcasts and make them visible to search engines.
  • Use RSS technology to distribute your video podcast marketing

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