One of the best ways to promote your business Web site is to write interesting and compelling articles that can serve as your Web content. These articles should be optimized for search engines with good keywords and distributed using the syndication technology of RSS feeds. You can boost search engine rankings by having your content distributed this way, and you will reach more people. Additionally, it is possible to turn some compelling articles into pieces ideal for podcasting. And, these podcasts can also be distributed using RSS technology.