Social Marketing With RSS and Blogging Technology
A new type of business marketing is on the rise: social marketing, in which consumers take a more active role in the messages they receive. Another feature of social marketing is that it allows the customer greater interaction with the business, fostering a sense of community and a feeling of "ownership." Social marketing makes use of blogging, RSS technology and podcast advertising to help businesses keep in touch with their customers, and also reach new customers. And, as Tekrati reports, social marketing is becoming an increasingly popular features of business marketing campaigns:
"Social media has grown exponentially in the past year," said Emily Riley,
an Analyst at JupiterResearch. "This explosion has allowed advertisers
to engage in an ever-changing dialogue with customers. In the near
term, an increasing number of advertisers-over forty percent-are
planning to use new online social marketing tactics such as viral,
Weblog, and podcast advertising.
an Analyst at JupiterResearch. "This explosion has allowed advertisers
to engage in an ever-changing dialogue with customers. In the near
term, an increasing number of advertisers-over forty percent-are
planning to use new online social marketing tactics such as viral,
Weblog, and podcast advertising.
Tags: blogging-technology, business-marketing, marketing-campaigns, podcast-advertising, rss-technology, social-marketing