According to MediaPost, video content distributed among portable players such as iPods and cell phones will take longer form over the next couple of years. Technology research firm In-Stat predicts that by 2008 consumers will be regularly accessing video content of lengths thirty minutes or longer. It’s not that long downloads aren’t available now, but Mediapost reports a transition made more complete by 2008.

Soon content promotion will be nearly unlimited in its format. Marketing research suggests, however, that while good entertainment can engage a viewer for hours, promotional campaigning is best kept short and sweet.