Business Blogging Brings in the Dollars
One way to stretch your online marketing dollar is to start a business blog. Because blogs are so inexpensive, they offer a good way to raise search engine visibility, bringing more traffic to your Web site and helping you receive more customers. Add your business blog to an RSS feed, and you can reach even more potential customers and reap the benefits of improved search engine rankings. CNN Money reports on the cost-effectiveness of blogging technology:
[B]logs today benefit from what might be termed uneconomies of scale: They are so cheap to create and operate that a lone blogger or a small team can, with the ever-expanding reach of the Internet, amass vast audiences and generate levels of profit on a per-employee basis that traditional media companies can only fantasize about.
At the same time, advertisers–shunning old-line media in favor of the Web–are discovering the unique power of blogs. Blogs offer a personal touch in the mediascape; small sites have become our guides to a content-saturated world. As such, their recommendations are highly valued by readers–which naturally has made advertisers take notice. In recent months, big-name companies like Banana Republic and Coca-Cola (Charts) have for the first time run campaigns on blogs, in the belief that blog communities often consist of concentrated numbers of the passionate and influential people all marketers want to reach….
For a growing cadre of bloggers, the opportunities to score fat profits from pumping out posts on whatever their particular passions might be are widening–and one consequence could be a radical reshaping of our notions of how to build a successful media company.
At the same time, advertisers–shunning old-line media in favor of the Web–are discovering the unique power of blogs. Blogs offer a personal touch in the mediascape; small sites have become our guides to a content-saturated world. As such, their recommendations are highly valued by readers–which naturally has made advertisers take notice. In recent months, big-name companies like Banana Republic and Coca-Cola (Charts) have for the first time run campaigns on blogs, in the belief that blog communities often consist of concentrated numbers of the passionate and influential people all marketers want to reach….
For a growing cadre of bloggers, the opportunities to score fat profits from pumping out posts on whatever their particular passions might be are widening–and one consequence could be a radical reshaping of our notions of how to build a successful media company.
Tags: blogging-technology, business-blog, marketing-dollar, online-marketing, rss-feed