Are Those Keywords Really Helping?
When it comes to content promotion strategies, keywords are very important. And Google AdWords allows companies to place keyword buys. But it can be difficult to determine whether those keywords are actually effective content promotion tools that positively impact the bottom line. However, a company called Kieden developed an online tool that does just that, and was recently acquired by Salesforce.com. MediaPostPublications reports on the keyword service:
[T]he service could help companies to determine how, if at all, the keyword buys are affecting their bottom line. "It’s going to enable companies to get a much better handle on is it worth it to buy AdWords on Google, and if it is, what keywords should I buy," she said. "So for the companies that have been buying AdWords on Google, this is a way for them to see is it worth it or not."
Tags: company-keywords, content-promotion, Google-AdWords, keyword-buys, keyword-service, online-tool