Podcast publishing’s reputation of being an enticing marketing tactic proves its promotional power in a successful attempt by Speedo brand. Speedo recently unleashed a wave of swimming podcasts following an initial attempt at podcast promotion featuring Olympic Swimming Champion Michael Phelps.

Apparently Speedo finds podcasting success pleasing to their promotional agenda as the company has continued to send out publicity campaigns in the form of podcasting. It seems as though Speedo is one of the newest of a number of well-known manufacturers to discover the podcast marketing niche.

Speedo’s podcast publishing is made more effective through the company’s handling of customer feedback to the podcasts. Speedo exemplifies both the rapid induction that seems part of podcasting protocol and the importance of turning an open ear to customers who accept and can enhance a podcast experience.