WashingtonPost.com Offers Blog Network
The Washington Post’s online site has announced that it is forming a blog network for lesser-known bloggers in order to help them raise their profiles. Bloggers must agree to have advertising on their blog sites, but the revenue is shared. Online Media Daily reports on this novel approach to new media by an old media standby:
Jeff Burkett, head of Washingtonpost.Newsweek Interactive’s sales development team, described the program as an experiment, designed to tout lesser-known bloggers. "Some bloggers are open to putting advertising on their site, so why not strike deals with them and help them do that," he wrote last week on his own blog, "Media Landscaping." "The revenue gets shared (in the bloggers favor of course) and we throw in one additional component…A link to their blog on the homepage of washingtonpost.com."
Burkett added that the idea stemmed from a February New York magazine article about the difficulties so-called "B- and C-list" bloggers face in raising their profiles.
Relevant Tags: blog network, blog sites, bloggers, blogging profile, blogging technology, new media, old media, washington post
