According to Nielsen//Net Ratings, Star Trek fans who visit StarTrek.com are more likely (764 percent) to download video podcasts. And Trekkies will get a further boost with a contest to make videos for a contest to be judged by William Shatner, of Captain Kirk fame. The contest will include downloadable podcast videos of entries.

One way you can boost your own podcast marketing success is to include podcast video on your Web site. And, since people love to create (online videos are fast becoming extremely popular), you could sponsor a video contest related to your business and make the entries downloadable as podcasts. Podcast marketing at its best.