Recognizing the Power of the Web
You can do a great deal more with a good business blog that you can do with a direct mail campaign. With all of the online tools to help you grow your business (not to mention reach a wider audience), it only makes sense to take advantage of the online tools that offer things like RSS blogging and successful content promotion strategies. David Hirschman points out that even print giants like the New York Times recognize the importance of online tools in the marketing world:
Direct-mail is quickly becoming very retro. Even the
New York Times has found recently that it is actually much more
effective to sell print subscriptions by using online behavioral
analysis to target likely subscribers.
New York Times has found recently that it is actually much more
effective to sell print subscriptions by using online behavioral
analysis to target likely subscribers.
Tags: blogging-efforts, business-blog, business-blogging, marketing-world, online-tools, RSS-blogging