If you notice a Web site that offers an RSS feed — one that would likely be directed at a similar audience to yours — you might consider offering to trade links. Link exchanges, when done properly, can be a great way to help people find your Web site. And if you link exchange with businesses that make use of RSS technology, you will have a greater chance of targeted distribution.

Here are a few tips for link exchanges:

• Link descriptions should be brief
• Avoid giving a deadline for partners to reciprocate with their links.
• When you agree to a link exchange, do not remove the link from your Web site.
• Avoid links with sites that would not appeal to the same audience. You want to set yourself up as a reputable source of information, directing customers to useful Web sites.
• Your link pages should be friendly to search engines.
• Avoid link farms and stick to legitimate directories and individual Web sites.

Quality links are up there in criteria for search engine rankings, so you should make sure that your link exchanges are with reputable companies.