Podcast marketing is an interactive form of marketing that can help your business grow. New media users are interested in choosing not only what they consume, but also when and how they do so. Becoming interactive is one of the best ways to respond to customers, according to Media Post publications:

The second category is response-oriented media. These formats represent a two-way street. These are sometimes referred to as direct-response, but I think that pigeonholes them too much. I like to consider them media vehicles with a deeper opportunity for interaction. These range from search and most targeted online placements to point of sale, direct mail and mobile efforts.

Podcast marketing offers the opportunity to for more interactive advertising with consumers. And, its format makes it easy for RSS distribution.