One of the greatest advantages of RSS technology is that it allows you to reach a variety of consumers, including niches markets. And one of those niche markets happens to be Apple users. According to Pheedo, a company that provides RSS advertising, RSS feeds are popular among Apple users:

RSS has become popular among Apple users due to integration in the Safari browser and other applications, and much of the content on the Pheedo Apple Channel is consumed via RSS feeds instead of directly from websites. Consumers can easily read and track this week’s conference updates from Apple publishers in real-time through their RSS reader…

"Apple fans want their news as it happens, and RSS lets them view updates from all their favorite Mac publications in real-time," said Bill Flitter, co-founder and VP of marketing of Pheedo.